Latin Western European Culture Essay Example | Topics and Well Written Essays - 1000 words

Latin Western European Culture - Essay Example In Latin America, people shake hands when they meet someone and again when they part. Latin Americans also like to stay close when talking. The part that time plays in social events also differs. If a person is invited to someone's house in Europe for a meal, he or she should arrive on time. However, in Latin America, he or she should arrive at least one hour late. This is the. case for business appointments as well as for social events. In some countries, 'tomorrow' does not necessarily mean the day after. Americans are always in a hurry. They want to get on with whatever it is. Some other countries like to spend more time with preliminary discussions. Talking, negotiating and bargaining are all parts of the game. In Latin countries, as well as in the Middle and Far East, haggling over prices is expected (Newman and Nollen 1996). Following Hofstede's theory, in Latin America, power distance is high. It is a collectivist culture in which family and family relations play a crucial role. Latin America can be seen as a combination of masculine and feminine characteristics of culture. The main masculine traits are (1) aggressiveness and (2) ambition. The main feminine factors are: close relations and high sensitivity. The power distance of a culture is reflected in the superior subordinate relations in business organizations. A short power distance is an inducement to greater volume and variety of vertical communication and participative decision style(Hofstede 1996). It is common for such countries to advocate participation in the manager's decisions by his or her subordinates; however, the initiative towards this is supposed to be taken by the manager. The status of the individual in the West is tied to education and knowledge and, as mentioned before, in the American type of culture, experts are treated with g reat respect and loyalties to a profession are greater than loyalties to the company. Latin Americans have little experience of working in formal organizations which, combined with belonging to a high-contextual culture, means that much of what goes on as planning, supervising and controlling is more symbolic than substantive, as will be seen. Many Latin American institutions and business organizations are not very efficient, which is one reason why Latin American executives prefer to use personal (family and friendship) ties instead of formal channels and apply a very personalized and informal management style (Owen and Scherer 2002). In business, Latin American managers not only value change relatively highly but also value caution less. This suggests an active or dynamic orientation and a willingness to make risky decisions. Uncertainty of life is accepted as normal, and economic risks are judged by potential rewards. The action culture in Latin America has made available the mass-produced goods the Latin American market wants -- better than anyone else has. Latin Americans consider it almost a right to be materially well off and physically comfortable. They expect convenient transport, a variety of clean and healthful foods and comfortable homes equipped with labor-saving devices. The high value placed on materialism in the culture is sometimes reflected in an ethnocentric attitude towards other individuals,

International Corporate Reporting Issues Essay Example | Topics and Well Written Essays - 3000 words

International Corporate Reporting Issues - Essay Example There are different range of users of financial statements that include both internal and external users, but as far as financial statements of Britvic are considered it include different KPIs that convey different messages about the company, like take a look at performance highlight about the company where Britvic key management personnel discloses different facts about the company’s performance that has value of information about the company for users specially investors. Accounting estimates that are uses by preparers of financial statements while preparing these financial statements are subjective decisions, which is one of the big limitation of the financial statement as due to this factor the users of financial statements may be misled. Professional judgment uses by preparer of financial statement is also one of the reason which undermine the uses of financial statements, as it involve judgment in preparation of financial statements that may be wrong and can ultimately hit financial decision taken by users of financial statements on the basis of these financial statements. Verifiability of these financial statements through audit is not an absolute verifiable factor so one cannot take decisions like take over just on the basis of these financial statements while assuming that these are audited accounts, Historical costing is also one of the reason that may cause users of financial statements to be misled as in historical costing asset are carried in the books as cost of asset less accumulated depreciation that may not be the market value hence it may miss lead the users. Measurability is also one of the reason that undermine the uses of financial statements because it involve only those areas that can financially be measured and areas that cannot be valued or out of financial statements hence like good will and employees performance cannot be seen while reviewing financial

Social Media Marketing Plan | Example

Social Media Marketing Plan | Example Margarita Parker Social Media Plan 1. Determine which 2 social media you will explore. Then research each one in depth beyond the KED textbook. The social media platforms I chose for my professional development are LinkedIn and Google +. There are more than 350 million LinkedIn users in the world; 107 million of them are in the USA (Smith.) â€Å"According to a 2013 survey, close to 100% of job seekers and recruiters use LinkedIn as their primary job search tool† (Gopalakrishnan.) That’s good news. If I create an outstanding LinkedIn profile, it can significantly contribute to my career development. I already have a LinkedIn account. However, it needs to be improved in order to help me in my career. LinkedIn offers two types of accounts – free and paid. The main features of a free account are: â€Å"creating a professional and detailed LinkedIn profile; building a network of connections with no limits on size or numbers; giving and receiving an unlimited number of recommendations; joining or creating up to 50 different LinkedIn Groups† (Elad.) Paid accounts have some additional features: â€Å"sending a message to anyone in the LinkedIn community — regardless of whether she is in your extended network; seeing more LinkedIn network profile information when you conduct advanced searches; seeing exactly who has viewed your profile and how they arrived at your profile; performing a reference check on someone† (Elad.) While a paid account has some very useful features, I will use my free account for now and then upgrade it if needed. I have a Google + account as well, but it needs to be improved to fit my career goals. There are 2.2 billion Google + accounts in the world but only â€Å"about 9% have any publicly posted content† (Barrie.) Google + is not as popular as LinkedIn. Nevertheless, I see a lot of potential in using Google+ for professional development because a strategically optimized Google+ account can help to: become highly visible online – Google is the world’s biggest search engine; link a YouTube channel, a Facebook page, a Twitter account, and a personal or professional website to a Google+ page; network through Circles, Communities, Photo Sharing, Hangouts, and mobile apps; â€Å"provide further social proof legitimizing the career claims you’ve made about yourself verbally and in your career documents, beyond whatever else exists online about you† (Guiseppi.) According to Guiseppi, â€Å"candidates with the stronger online footprint are more appealing to hiring decision makers.† Thus, I need to work on my own online footprint by creating strong, appealing and professional LinkedIn and Google+ accounts. 2. Decide what you want to convey via these social media as part of your professional brand. My goal is to establish myself as an experienced Internet Assessor, connect to professionals who work in the IT field to share ideas and expertise, and possibly find new career opportunities in the future. 3. List steps you would need to do to fully participate with these two selected social media. As LinkedIn and Google+ have different features, some steps would vary for both networks. As I already have accounts on LinkedIn and Google+, I can skip this step. 4. Set up a timeline with dates to go with your steps. According to Yeats, it may take about a year to develop a professional brand (62) so I am planning to spend 9-12 months working on my career profile. LinkedIn Google+ Steps Time Steps Time 1 Start working on my profile – the more complete it is, the better my visibility in the LinkedIn search results will be. Work on headline, summary and experience parts of my profile. August 1, 2015 1 Start working on my profile – the more complete it is, the better my visibility in Google Search engine will be. Work on headline, summary and experience parts of my profile. August 1, 2015 2 Compete the rest of my profile. Upload high-quality cover photo. September 1, 2015 2 Complete the rest of my profile. Upload high-quality cover photo. September 1, 2015 3 Re-order sections on my page so the most important of them will appear first (education and experience) and the less important would appear last (publications and interests.) October 1, 2015 3 â€Å"Craft an eye-catching mini-bio for my hovercard† (King.) October 1, 2015 4 Create a public profile URL and use it â€Å"as a branding tool in my email signature and business card† (Yu.) November 1, 2015 4 Import my contacts to Google+ from Microsoft Outlook and LinkedIn. November 1, 2015 5 Start following companies I am interested in. December 1, 2015 5 Organize my contacts in Circles (a business circle, a family circle, a friends circle, etc.) December 1, 2015 6 Join 50 LinkedIn groups – it will boost my ranking (Yu.) January 1, 2015 6 Get a custom URL for my Google+ profile and add it on my email signature and business card. January 1, 2015 7 Have at least 50 connections. February 1, 2015 7 Find and join niche specific communities. February 1, 2015 8 Get endorsements and recommendations from colleagues and LinkedIn contacts. March 1, 2015 8 Link Facebook, Twitter and YouTube pages to my Google+ account. March 1, 2015 9 Start networking regularly: â€Å"join conversations, engage with others’ content, and share my own content and ideas† (Yu.) April 1, 2015 9 Create Google+ buttons for my Facebook and YouTube pages. April 1, 2015 10 Ask a professional to review my profile and comment on it so I can make some improvements. After all of the above is complete, I will: May 1, 2015 10 Learn how to use Hangouts. May 1, 2015 11 Update my status regularly. At least once a week 11 Ask a professional to review my profile and comment on it so I can make some improvements. After all of the above is complete, I will: June 1, 2015 12 Update my page regularly post links to interesting articles, thoughts on what’s happening in my industry, etc. At least once a week 12 Share interesting content with the people in my Circles regularly. At least once a week 13 Update my profile on a regular basis to keep it current. As needed 13 Update my profile on a regular basis to keep it current. As needed While the approximate time for each step is one month, it will be adjusted as some steps can be completed faster, and the others will take more time than expected. By following the steps listed above, I will strengthen my online presence, build a strong network of professional contacts, and strategically position myself for future opportunities. Works Cited: Barrie, Joshua. Nobody Is Using Google+. Business Insiders. Business Insider, 20 Jan. 2015. Web. 14 June 2015. Elad, Joel. LinkedIn Costs and Benefits. For Dummies. John Wiley Sons, n.d. Web. 14 June 2015. Gopalakrishnan, Aravind. How to Leverage LinkedIn’s Job Seeker Account. School of Information Studies. Syracuse University, 27 Mar. 2014. Web. 14 June 2015. Guiseppi, Meg. Personal Branding Using Google Plus Profiles. Job-Hunt. NETability, n.d. Web. 14 June 2015. King, Cindy. 12 Google+ Marketing Tips from the Pros. Social Media Examiner. Social Media Examiner, 26 Dec. 2011. Web. 17 June 2015. Smith, Craig. By the Numbers: 125+ Amazing LinkedIn Statistics. DMR. DMR, 6 June 2015. Web. 14 June 2015. Yeats, Martin. Knock Em Dead: The Ultimate Job Search Guide 2015. Avon, MS: Adams Media, 2014. E-Book. Yu, Jim. Optimize LinkedIn Like A Pro To Boost Your Personal Brand. Marketing Land. Third Door Media, 3 June 2014. Web. 16 June 2015.

An Analysis of Frosts Poem Once by the Pacific :: Once by the Pacific Essays

An Analysis of Frost's Poem Once by the Pacific Although "Once by the Pacific" is not one of Frost's most commercial poems, that does not mean that it is not one of his best. It appears quite obvious to me by one read through of the poem that it has an apocalyptic theme to it. Frost uses the first four lines of the poem to give us a mental image of how powerful the ocean water is: The shattered water made a misty din. Great waves looked over others coming in, And thought of doing something to the shore That water never did to land before. We imagine water crashing down upon the shore line wave upon wave, getting bigger and bigger as they continue. Frost personifies the water in line 3 by giving us the idea that the water has an actual mind and can do as it wishes. That we are at the mercy of the ocean as it stands there in its threatening tone and demands respect from us. I think that line 4 is ironic because if we look at biblical history, water has covered the entire earth before (Genesis 7:17-24). Yet Frost approaches this as if it is a new idea, perhaps because we have a hard time comprehending such an unimaginable occurrence as the Great Flood. The next 3 lines use the image of the clouds in the sky concealing what is to come: The clouds were low and hairy in the skies, Like locks blown forward in the gleam of eyes. You could not tell and yet it looked as if .

Head Start Speech

First of all let me just start out by explaining a little bit about Head Start. Head Start is a preschool, or pre K program that caters mostly to children that are part of low-income families. They also specialize in helping children with disabilities. Created in 1965, Head Start is the most successful, longest-running, national school readiness program in the United States. It provides comprehensive education, health, nutrition and parent involvement services to low-income children and their families. Head Start works on 5 different areas of development: Social/Emotional, Fine more, gross motor, cognitive and language development.Their daily curriculum includes all 5 areas of development. Nearly 25 million pre-school aged children have benefited from Head Start. I became involved in Head Start when I was just 4 years old. I attended Head Start as a student. Three years after graduated from Head Start, my mom began working for them. She started out as a cleaning lady and after a few years moved up the chain to cook and then eventually a teacher. So, since I was about 7 years old I was volunteering. I loved being around the children, the teachers and just the setting in general.When I was old enough, I also began working at Head Start as a teacher’s aide. I later went to work for the University of Idaho Children’s Center, where I figured out that I wanted to work with children as a career. In recent years there has been talk with in the federal government to pull the funding for Head Start. The reasons that are circulating are that there is no proof that Head Start works long term, although there is proof that I works tremendously until around the third grade where children begin to even out with one another.They say that in order to justify the need for the nearly 6 billion dollars that Head Start receives yearly, there needs to be hard proof that it is a program that works. To that I say: Talk to any parent of a child that attended Head Start. Do some research on the internet? If Head Start were a program that did not work then why would it me the longest running program out there. The NAEYC has given them annual accreditations for over 25 years. Head Start, in the area of Pre K education is considered the standard. It is what all programs are expected to mimic.There is proof that long term, all children that attend Head Start are 9% more likely to complete high school or the equivalent. African American students of Head Start have been proven to be 12% less likely to be convicted of a crime. Head Start is not meant for getting people ready for life after school but to bridge the gap for children that are struggling to start grade school. Without Head Start many of those children would go into kindergarten without the proper knowledge of numbers, letter recognition, the alphabet and many other skills.I have a statement that I would like to read from a parent of a child with disabilities that did attend head start: â€Å"Ha ving a child with disabilities is not easy. Since enrolling in Head Start, I have received the best possible care for my child. They are very supportive in helping get the services that I need to help my child succeed. Head Start is always there when I need someone to talk to or when I need some help for my child. Since my child has been in Head Start, his doctors can’t believe the progress that he has made. No one ever thought that it would be possible for him to get where he is now.We owe it all to Head Start. † Head Start Parent from Evansdale, Iowa -Gavin -Charlie’s Story Now if Head Start were a program that did not work would it have made such a large impact on all these children? And these are just a few of the over 25 million children that have benefited from Head Start. So I say to you that if on the ballot you see anything that will pull funding from this wonderful organization, that you will at least take the time to visit a local center and observe wh at goes on daily; take the time to talk to a parent that has a child in head start and listen to their experience with the program.

Letter of Recommendation Essay

A.Current Performance Last year, Google had strong financial metrics. According to Google’s operational highlights, the company reported worldwide revenue growth and cash flow for the four quarters of 2013, making Google one of the most successful companies within its industry. Overall, Google’s last year’s return on investment, market share, and profitability were positive (2013 Financial Tables n.d.). B.Strategic Position Google’s main focus is on the customer. Furthermore, the company’s mission statement is â€Å"to organize the world’s information and make it universally accessible and useful.† 1.Google has been able to reflect its mission statement by making its customers a priority, always delivering excellence with its products to worldwide customers. 2.Google has been in the technology industry since 1998. Although the company was incorporated on September 4, 1998, Google’s founders, Larry Page and Sergey Brin had already built a search engine (initially called BackRub) by 1996. 3.Google’s main objective was to â€Å"create the perfect search engine,† an engine that would â€Å"understand exactly what you mean and give you back exactly what you want.† Nowadays, Google has not only been successful at creating this perfect search engine, but has been able to make it smarter and faster. 4.One thing Google focuses on the most is that its business operations are aligned with its strategy. The Business Operations and Strategy team at Google is in charge of identifying and clarifying Google’s â€Å"strategic priorities, addressing operational challenges, and facilitating innovation.† 5.In order to maintain a positive experience for its users, Google considers its policies to play an important role in the structure of the company. Google’s policies are against â€Å"illegal activities, malicious products, hate speech, the distribution of personal and confidential information, the access of another user’s account without their permission, child exploitation or child abuse, spam, ranking manipulation or relevancy, sexually explicit material, harassment and  bullying, violence, impersonation or deceptive behavior; and the run of contests, sweepstakes, and promotions on Google+.† 6.Google has proven to be an effective company while under the scrutiny of local and international regulations. Although Google has no control over foreign rules , the company attempts to provide accurate and genuine information within the enforced parameters. Furthermore, Google’s main priority is to abide by national and international rules and regulations as much as possible (Company Overview, n.d.). II.Corporate Governance A.Board of Directors Eleven members constitute the Board of Directors for Google Inc. The company’s board of directors is comprised of a multicultural team that supports the company with their knowledge, skills, and connections. Every member, as a reward for their contribution of knowledge, skills, or connections to the company, is entitled to receive Class B shares of stock. Google is a publicly traded company. On August 18, 2004, 19,605,052 shares of Class A common stock went out for public offering on Wall Street. Google’s internal members are: 1.Larry Page, CEO. Larry was the founder of the company and has been the chief executive officer since 1998. He is responsible for the day-to-day-operations, as well as leading the company’s product development and technology strategy. His engineering skills are such a great contribution to the company. 2.Sergey Brin, Co-Founder. Along with Larry, Sergey Brin co-founded Google Inc. in 1998. Sergey is responsible for directing the special tasks of the company. He also served as President of Technology from 2001 to 2011. His knowledge in computer science is of a great value to the success of the company. 3.Eric E. Schmidt, Executive Chairman. Eric joined the company in 2001 and helped Google to become the great company it is now. Eric is responsible for building partnerships and expanding business relationships, and for advising the CEO on industry and policy issues. Representing the external members of the company are: 4.L. John Doerr has been a member of Google’s board of directors since May 1999. John’s areas of expertise are social networks, greentech innovation, and education and economy development. 5.Diane B. Greene has acted as a member of Google’s board of directors since January 2012. Diane’s background is in computer science and mechanical engineering. 6.John L. Hennessy has been a member of the company’s board of directors since April 2004. John has also been Google’s Lead Independent Director since April 2007. John’s areas of expertise are computer science and electrical engineering. 7.Ann Mather has served as a member of the company’s board of directors since November 2005. Furthermore, from 2004 to 2009, Ann was the director of a company in charge of developing and operating national commercial television channels and stations in Central and Eastern Europe. Ann holds a Master of Arts degree from Cambridge University in England. 8.Alan R. Mulally holds a Bachelor of Science and Master of Science degrees in aeronautical and astronautical engineering, and a Master’s degree in Management. Alan has been a member of Google’s boards of directors since July 2014. He has also been a member of the U.S. National Academy of Engineering and a fellow of England’s Royal Academy of Engineering. 9.Paul S. Otellini has served as a member of the company’s board of directors since April 2004. Paul holds a Master’s degree of Business Administration and a Bachelor of Arts degree in economics. 10.K. Ram Shriram has acted as a member of Google’s board of directors since September 1998. Ram’s areas of expertise range from advice on how to raise venture capital, how to manage the hiring process in a corporation, how to make the right product choices and how to define and adapt the business model to changing market conditions. Ram has a Bachelor of Science degree in mathematics from the University of Madras, India. 11.The last member of Google’s board of directors is Shirley M. Tilghman; she has served to the company’s board of directors since October 2005. Shirley holds a Doctoral degree in biochemistry from Temple University, and a Bachelor of Science degree with honors in chemistry from Queen’s University (Corporate Governance, n.d.). B.Top Management Google’s top management is not only composed of some of the most experienced technology professionals in the industry, but of a team knowledgeable in  conducting business worldwide. In fact, Google’s top management team is responsible not only for the day-to-day operations, but for the company’s performance during the past few years. The following six members are part of Google’s Top Management team: 1.Larry Page, CEO and Co-Founder. 2.Sergey Brin, Co-Founder. 3.Eric E. Schmidt, Executive Chairman. 4.Nikesh Arora, Senior Vice President and Chief Business Officer. 5.David C. Drummond, Senior Vice President, Corporate Development and Chief Legal Officer. 6.Patrick Pichette, Senior Vice-President and Chief Financial Officer. Most of Google’s top management team is hired internally, although they have held management positions with other companies prior to joining Google’s management team. As stated in Google’s Corporate Governance Guidelines, the duty of the board of directors is to supervise management’s functioning to ensure that the company is operating in an effective, efficient, and ethical manner in order to attract and encourage future investors, and to generate value for current Google’s stockholders. Moreover, the Board is in charge of evaluating Google’s overall strategy and monitoring Google’s performance to compare it to its operating plan and the performance of its peers (Management team, n.d.). III. External Environment: Opportunities and Threats (SWOT) A. Natural Physical Environment: Sustainability Issues No natural physical environmental forces threat Google or the industry in which it competes. Google is an internet search engine where users have the ability to gain access to mass amount of information quickly and easily. The ability for users to utilize the search engine is not physically impacted in other regions of the world. B. Societal Environment Although physical environments do not affect Google, social environmental factors do. 1.Economic: Google can face economic downtime due to market recession. Making Harder for Google to gain advertisers and therefore decreasing current revenue of 97%, this comes from advertising.   2.Technological: Internet Security Issues is a concern to the massive pool of information and one of Google’s major problems is identity theft, which affects its users. Users that use Google and are threat by the possibility of identity theft may cease from usage of the search engine. 3.Political-Legal: As Google grows, putting the competition to shame, it could gain monopoly power. If so regulatory issues pertaining to monopoly power can rise and/or other legal issues. Google can face liability issues with the Digital Millennium Copyright that limits the linking to a third-party site. 4.Social-cultural: Due to different government and other country views, Google is force to censor web content in different locations. Countries like Germany, France, Poland and China have forced these censors. The above social environmental forces vary in other countries due to geographical regulations, languages, and cultural beliefs. C. Task Environment Google innovation is transparent. The company continues to strive by gaining users, providers and bringing to light new tools. These achievements do not seem to stop the competition and competitors will remain the same from country to country. A.Threat of new entrants: medium B.Bargaining power of buyers: high C.Threat of substitute products or services: high D.Bargaining power of suppliers: low E.Rivalry among competing firms: medium F.Relative power of unions, governments, special interest groups, etc.: high Google faces competition from all internet base companies that intent to communicate information to users. One of Google’s possible strongest competitors is Bing. Current threats involve vertical search engines and e-commerce sites, providers of online products. Social Network, such as Facebook and twitter, are driving users in for advertising and other referrals, which causes current and future threats. Other than possible increased on competition, which may drive users and advertising ads elsewhere, Google also faces possible liability issues, Information Technology issues and security issues. With each threat, the company may seek an opportunity. For example, developing operating systems for mobile  devices and others, this drives users to continue the use of Google. D. Summary of External Factors The integration of European Community, Eastern Europe, with economic development of Asia are all external opportunities factors that may contribute to Google’s growth. Increasing governmental regulations and new product advances are factors that represent the most threat. The company’s opportunity lie on the electronics industry and the driverless cars patent represented. IV.Internal Environment: Strengths and Weaknesses (SWOT) A. Corporate Structure Google is known to be one of the top employers. Google’s management executives are not the main decision makers, although executives do have the last say on decision to assure it meet Google’s innovative strategic. Employees involvement is highly encourage at Google. At Google, the atmosphere is pleasant, family oriented. Google’s approach is for top managements develop strategies and effective implementation while serving as an inspiration to the employees collaborates and brings ideas to life. B. Corporate Culture In a successful company, the employers are the main drivers. At Google, employees are the â€Å"Googlers.† One of Google firm belief is that happy employees make a company. Google hire talented, strong-minded individuals who strive for better, greater results. Many companies use this approach where they encourage employees to take lead and executives/managers simply assure projects are met and within the organizational goals. Google is a transparent company where they make sure employees keep inform by using technology and standard process for communication. Their developments and announcements are discussed in forums. Google has adapted well over 12 languages, reflecting the global audience that they serve. C. Corporate Resources Marketing: Google’s marketing objective is clearly stated, the company doesn’t shy away. Company’s mission is to provide accessibility to information to users. Google’s User Interface is everywhere and can be access from any device. The corporation performs well and has sustained growth. Google continuous growth come from innovation. Google has created new products in the past years, such as, Google Maps, Google Video, PageRank, Google Docs, Gmail, among others, providing users free accessibility to several products within the brand. Finance: Advertisement drove the revenue gain of 97% for Google and in 2008 it amounted to 51% gain. The company was not affected by the economy downtime. Although like many companies, seasonality affects Google’s growth, but not significantly. After 2008, Google financial position remains stable. Revenues are constant, around $13-14 million per quarter, and operating/net income do not fluctuate a lot. Google’s growth comes from the development of new products. Research and Development (R&D) / Operation and logistics: Google hires innovative and talented employees so their creativity is used for developments of new product and processes. Google objective and strategies have been consistent with the company’s mission. One of the strategies Google is to obtain knowledge about the market’s need to create programs funding, company acquisition, and product development. Google products do not require storage, delivery; it is not a tangible service. Google’s products are at no cost to users. Google’s operation mirrors their mission, provide relevant and useful search results for users, advertising, and always strive to improve users’ experience in their search engine. Human Resource Management (HRM): At Google, the Human Resource Management seeks talented individual to come aboard. Employees at Google are awarded for high performance. In 2009, Google had around 19,835 employees. In 2010, all employees received a one thousand dollar cash bonus and a 10% pay raise. Google provided such incentive to retain skilled employees. Google’s rapid growth and innovations are due to its talented employees that bring their experience and technology wisdom. Google works hard to retain those employees by providing a family  oriented workplace and striving for employee satisfaction. Information Technology (IT): Information Technology is a concern for Google. Because hackers and spammers can harm Google’s credibility, Google IT system must avoid injuries from hackers, spammers and even natural disasters. IT must work towards providing an utmost internet security. Google is well aware of these issues and it uses appropriate technology to help maintain its integrity and services. D. Summary of internal factors Internal Factors are brand, user experience, marketing, advertising, employee retention, and information technology issues. Google stands out and dominates the market. Bing, Yahoo and even AOL are Google’s current competitions, yet Google excels with their continuous products creations and services. Google mission statement is clear and through the services it provides it is recognized how it holds true to its mission. Working at Google it is known to be pleasant, everyone would like to work happily at such employee driven company. In summary, Google has strong brand recognition, utmost service quality, and a creative cultural atmosphere. Google’s success comes from its retention of skilled employees, resources in technology and innovation, and advertising. V. Analysis of Strategic Factors A.Strengths Google is a global technology company, whose main focus is to improve the ways in which people connect and transfer information via the web. With that in mind, Google’s capability as a company has positioned it as one of the most important entities in the market. The main source of revenue for Google comes from the placement of online advertisements. However, because Google itself already has an established name within the public eye, the company does not need to need to place much emphasis on their own company advertisement – being rated the number one search engine. Google’s operation cost is very low. The way that Google extracts its information for searches is through the use of low cost Unix web servers, which index web  pages across the Internet. Moreover, with the use of Pagerank, Google is able to rank web pages and give users amplification to the most important sites first. Google is not only a search engine, but also a sort of portal to information of various categories across the web. Its product line includes: Images, Groups, Directory, and News among others. It is apparent that Google envisioned this as on its home page it keeps tabs so that the simplicity of the site can give users easy and accessible navigation. Through the use of AdWords, an advertising platform that incorporates relevant ads to the right of Google’s search results, buyers and sellers are instantly connected. Users have the decisive choice to pick how much will be paid per click and the number of times the ad is to be displayed. As for advertisers, they do not have to pay by the number of clicks on the advertisement, the can choose to pay for the number of sales. Google is a company that is continuously evolving and under development. Because the market of this company has unlimited possibilities, the source of revenue is endless. Google’s growth has lead to the purchasing of other large emerging companies such as Postini, YouTube and DoubleClick, which have ultimately continued to enlarge the growth of the overall company. With expansion and strengthening of the company, Google has also been able to develop solutions for personalized toolbars as well as wireless handled devices and tablets. As of the current moment, Google’s momentum and development (through low operation cost) have lead it to be considered within the top 10 brands in the U.S., surpassing Microsoft’s market cap with 221.19B. B. Weaknesses Like every company out there, though very potent, Google also has its drawbacks. On a scale, only 50-65 percent of web search queries are answered within precision. Regulatory scrutiny was made to be increased by Google, which in turn negatively impacted the business. This particular situation gave way for increased risk with continued growth and corporate expansion. Spammers, who have created dummy sites with links of pages they want Google to rank highly, have manipulated Google’s search ranking technology. Google has also been faced with problems with censorship, as Government pressure has lead the company to block certain information in  several locations. For example, in Germany, France and Poland, it was illegal to post material that denied the Holocaust. As a result, Google was forced to filter out this information. With the increasing amount of data and applications available on the web, and the rising privacy issues, Google’s concern for identity theft has increased as well. Cost per click advertising is confusing for customers and makes it hard for marketers to predict the cost and positioning of their ads. The presence of Google on social networks is not very big, and therefore their advertisement presence is not as big as other companies though it heavily relies on it. Nonetheless, the cost of data centers rise per year, which also means that Google’s expenditures increase substantially yearly as well. C. Opportunities Through the use of portalization, Google can increase its income. Another opportunity on the plate is also for Google to merge with other already existing portals in order to enter the social media loop market and become a strong competitor with companies such as Facebook and Twitter. Being a developer of wireless handheld devices, Google could increase into telecommunication products such as tablets in order to enter a market that goes beyond the systematic World Wide Web. Capitalizing on the use of e-books and buying consumer sales based sites as Groupon and Gilt City could also signify a great opportunity for Google. D. Threats Google’s biggest threat is losing its name value. Google runs the risk of its name being used by the public as a simple search engine. Although Yahoo! Was the first search engine to gain widespread acceptance and top the charts, it quickly lost its top notch title to Google when it introduced its state of the line search engine technology. Google fears that the same can happen to its company, the biggest threat being Bing, who owned by Microsoft, could become a serious competitor due to the great marketing power of Microsoft. Other threats include social networks (Facebook, Twitter, Yelp) as users are beginning to rely heavily on product/service referrals rather than having to take the time to search for information themselves through the search engines. Mobile applications are another  threat that Google encounters. Other forms of advertisement such as billboards, magazines, newspapers, radio, television and yellow pages are also parties that Google competes against for ad dollars. Being a portal of creation and connectivity, Google provides services such as Gmail and Google Docs which compete directly with other companies who offer the same services embedded into their medium. E. Review of Current Mission and Objectives Google’s overall mission was to be able to organize information and make it readily available to people around the world. Management of the company believed that in order to achieve the purpose in the most effective and fruitful way would be to put the needs of the users first. Committed to maintaining this, the mission of the company has been carried out in accordance and has provided heightened results. VI. Strategic Alternatives and Recommended Strategy Strategic alternatives and recommended strategies for Google include taking advantage of new emerging technologies and embedding them into the new creation of products and services. An example of such use can be portrayed through the artificial intelligence being incorporated into the software of cars, in order to have them drive themselves and have memory of recurring routes. Having a op of the line management team that will lead the company to the top is always a factor that should be kept in line – a highly driven and talented workforce. The culture of Google should always be kept as a strategy: emphasizing teamwork, innovation, flexibility and transparency. Moreover, Google needs to place a large focus on the development of ideas in the mobile computing market due to the fact that mobile devices are quickly growing in use and soon the use of desktops and laptops will be replaced and outdated by the use of smart phones. VII. Implementation A. Programs to be developed to implement the recommended strategy Reconstructing Google is not a feasible nor needed option. Having the market  strength that they possess allows them to go the route of instituting TQM. Total quality management will allow them to continuously improve. In order in order for the implementation of TQM, a program should be developed, to keep improving both the product and the process quality. Top management should take the role of developing these programs. In the TQM program there has to be a process where employees that work directly with the product and services are highly involved to make sure that everything is running smoothly and evaluate the situation to see where improvements can be made. B. Financial feasibility of the programs and appropriateness of timetables and priorities Fortunately for Google, they are very financially stable and able to take on new projects and programs. A program like the suggested TQM program will not have a significant impact on their financials but it will have a great reward when it comes to their long-term success. This long-term success will come from the heightened attention to quality that will be seen by consumers in the product that are made. This will make consumers trust the brand even more and give Google a completive advantage. C. Need for new SOP Development As of now it seems clear that Google has very effective standards of operating procedures, as with anything, nothing is static and change is inevitable. In the future as demand changes and new technology is introduced, Google will have a need for a new SOP in order to stay efficient and above in the market. VIII. Evaluation and Control A. Current information system This case does not mention the current information system used by Google, but in researching the top business intelligence systems that are available, Google no doubt has custom software that does everything and even more than the ones available in the market. Some examples of BI solutions are SAS and IBM’s Cronos. Both of these solutions offer reporting, analytical processing, data mining, event processing, business performance management and many more useful tools. With the programs containing historical and  present data, it can help business plan for their needs and see where they are able to get a competitive advantage by forecasting and creating what if scenarios. B. Control Measures to ensure conformance with the recommended strategic plan In reading over the case it was not clear what control measures were used by Google, form researching, Google sends out â€Å"Tech Talks† blogs and weekly â€Å"TGIF† meetings to pass information and communicate with employees. Rewarding good performance is something that is at the top of the list for Google. In today’s competitive job market, competitors are always looking for new talent. Talent management comes into play, where Google’s HRM has to constantly monitor top talent and retain them. Google has a history of maintaining a corporate culture of innovation and performance aligning the needs of the corporation with that of their employees. Google paid $1,000 cash bonus and a 10% raise to all of their employees in 2010, this here shows how valuable it is to Google to maintain their employees. Work Cited Company ÃÆ' ¢Ãƒâ€šÃ¢â€š ¬Ãƒâ€šÃ¢â‚¬Å" Google. (n.d.). Company ÃÆ' ¢Ãƒâ€šÃ¢â€š ¬Ãƒâ€šÃ¢â‚¬Å" Google. Retrieved July 18, 2014, from https://www.google.com/about/company/ Wheelen, Thomas L., and J. David Hunger. Strategic Management and Business Policy: Toward Global Sustainability. 13th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2011. Print.

Neonatal Nursing Coincides with Non-Verbal Communication Essays

Neonatal Nursing Coincides with Non-Verbal Communication Essays Neonatal Nursing Coincides with Non-Verbal Communication Essay Neonatal Nursing Coincides with Non-Verbal Communication Essay Being a Neonatal Nurse requires a lot of interaction with people. You interact with babies along with their parents and doctors verbally and non-verbally. Communicating non-verbally in the nursing field is widely embraced. Being a nurse, you develop a relationship with your patients. Your body language is important when it comes to speaking with your patients. Paralanguage, the way in which you say words, is Just important as the way you mean it. When approaching your patient, your facial expression is the richest source of emotional information. On page 115 of Communicating Effectively: 10th Edition, it says, mfour face transmits happiness, friendliness, warmth, liking, and affiliation; thus, it pays to smile frequently. By smiling you will be perceived as more likable, friendly, warm, and approachable. Even on your worst day, continue smiling. Your patients doesnt need to know how bad your day is going. Your attitude along with your manners are also important when dealing with your patients. Coming off rude is unacceptable. Even if your patient is the rudest person youVe ever met, you always, address them and their amily nicely. You know how some people dont like people in their space? Well nurses are constantly in their patients space. This is because, we have to take care of our patients. We have to make sure they feel welcomed. Let them know that we care about them and their new born baby. Another thing that neonatal nurses often do is touch. Having to deal with a first time mother requires neonatal nurses to help them out on how to breast feed or even hold a child properly. This is why most mothers rather have a female neonatal nurse rather than a male because theyre more omfortable with females because they all have the same body parts. Neonatal nursing is a subspecialty of nursing that works with new born infants born with a variety of problems ranging from prematurity, birth defects, infection, cardiac malformations, and surgical problems. Seeing that a new born patient cant speak, it requires a lot of nonverbal communication. Though they might not understand what were saying nonverbally, I know that touch is very important when it comes to them. When a baby starts to cry, you instantly go and pick them up. By doing so, it can give them that attention that they were looking for. Even if its for a diaper change or even just wanting to be held or rocked to sleep. I remember the time when my aunt gave birth and the nurse told her that by laying the baby on her chest can make the baby stop crying because they have that child to mother connection through beating hearts. Taking care a baby is a lot of work especially if its for a first time mother. Some may have experience with their relatives or even a family friend but not many now what it really required with a child. Time is very important. The baby needs attention. She or he will cry until they get that attention they want. Working with multiple babies requires you to balance your time with each and every patient. You will barely have time for yourself. Youre always on the move. Youre either doing your work, helping out other patients, answering questions, emergencies, or assisting the doctor. Neonatal Nursing Coincides with Non-Verbal Communication By Deaaa