Buss Plan Essay

Secondary markets c. Tertiary markets d. Prospective customers 8. Proposed places 9. Action Plans a. strike out awareness action plans b. New location action plans c. Organizational anatomical structure action plans d. Remote locations action plans e. Local advertisement action plans f. price issues action plans g. Competition with industry leaders action plans 10. Sales projections a. demoralised b. Optimistic c. Realist 11. Exhibits a. Materials approachs b. Sample Rent Comparison c. Vanilla Cupcake Cost Breakdown d. Coconut Cookie Cost Breakdown e. Sample Media incline f.Sample Vegan Recipes g. New York Times Article 12. Appendix Executive digest Executive Summary The proposed company, Bon Bon Appetit, is in the early stages of development. Bon Bon Appetit testament be a redundantty bakehouse, focused on providing organic, vegan, and gluten-free baked goods to the community. It is expected that the majority of receipts in the first year will be derived from in-store ret ail purchases. However, erst the bakery has established a good reputation within the community, its primordial revenue will most likely be from custom orders for special events.Bon Bon Appetit competes in a sub market of the baked goods, desserts and health sustenance industries. Competition will range from large supermarket bakeries, such(prenominal) as Publix or Sweetbay, to smaller independent bakeries in the community. Bon Bon Appetit will be able to round most itself apart by offering superior ingredients, hard-to-find specialty items and exceptional flavor. Since Bon Bon Appetit will be able to differentiate itself from its supermarket competitors, it will not be agonistic to rely on low cost pricing. This will enable the bakery to maintain a decent profit margin in a drawing industry despite the competition.Thorough analysis has shown Bon Bon Appetit to possess triune strengths in terms of utilizing sociocultural desires and trends, meeting needs of under-served speci alty consumer markets and pickings advantage of Tampa verbalises growing population. Weaknesses for Bon Bon Appetit arise in overcoming consumer stereotypes about health food not tasting good and in line of business expenses. Tampa true laurels most desirable locations hold extremely high up rental rates, which means that the bakery would be unable to survive unless it achieved smashing success quickly.Overall, Bon Bon Appetit shows good potential as a local business, disposed that its weaknesses are addressed in a way that minimizes their negative encroachment on the bakerys bottom line. Compromises on the bakery location which allow for lower overhead, but in appurtenance maintain visibility and peck traffic, could be the difference between success and failure for this business. Situa tion Anal ysis emplacement Analysis Gluten-free foods pushed through the recession in 2009 to achieve a globose value gross sales growth of 11 share, according to Euromonitor Internat ional.The same ancestor too found that in 2009, gluten-free food registered global value sales of $2. 3 billion and also accounted for 27 percent of food bigotry sales. Bakery products, which traditionally are the most affected category of food, undergo half of these sales. Gluten-free products were originally intended for mess with celaic sickness, who experience a redoubted intolerance to gluten. Recent reports from Packaged Facts suggest that many stack who have not been formally diagnosed with celiac disease have chosen to distract gluten because of a self-diagnosed allergy.The findings of the report show that only 8 to 12 percent of gluten-free consumers predict that they or nearone in their household has celiac disease or gluten intolerance. Packaged Facts predicts that the gluten free market will continue to grow in the next five years, approaching $5. 5 billion by 2015. Current pop culture is creating a new perspective on veganism. Oprah Winfrey and her 378-person staff recently took on the challenge of eating vegan for one week, and also committed to Meatless Mondays at the Harpo station.Vegan authors, Kathy Freston, Kim Barnouin and Rory Freedman, have landed at the leave of many book lists in the past few months and have also made a number of television appearances touting the benefits of a vegan diet. In addition to the increased popularity of special diets, demand for organic food products has increased rapidly. An condition published by CNBC noted that in 2003, organic food sales at the retail level totaled $10. 4 billion, according to Katherine DiMatteo, decision maker director of the Organic Trade connecter. According to the Organic Trade Associations 2010 Organic Industry Survey, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24. 8 billion in 2009. Market/Company Situation Bon Bon Appetit bakery will first and inaugural provide delicious baked goods, with an emphasis on healthful indulgence. By p roviding organic, gluten-free and vegan baked goods, the bakery will expand its market beyond that of a typical bakery. These specialty offerings will encourage brand loyalty in target markets normally excluded and ignored. The increasing popularity of gluten-free, vegan and organic food is the core bonus for creating a bakery like Bon Bon Appetit.Other specialty bakeries exist slightly the country, but no such bakery has established itself in the Tampa Bay area. Most well-established and successful vegan bakeries are situated in young, urban areas, such as New York Citys BabyCakes, Portlands Black Sheep bakery or Ashevilles West End bakery. Of Tampas population of 4,094,530 people (as of 2009), 49 percent have completed at least some college and 41 percent are under age 34, according to the Tampa Bay Partnership. Females make up 51 percent of Tampas population, according to ESRI, Inc.These demographics indicate strong potential for a specialty bakery, since young and educated peop le tend to be more likely to be interested in health foods and alternative lifestyle options. For example, according to a study conducted by the Vegan Research Panel, 69 percent of American vegans adopt the lifestyle forwards age 24, and 78 percent of American vegans are female. The 2008 Food institute Report also concluded that, In general those with more educational activity and income are more likely than average to try to eat healthy.