Emotional Branding Essay -- Marketing

Introduction The notion of mark as we build come to know it has evolved noticeably over the long time as transformations within marketplace have opened up doors for innovative mark approaches and contributions,in addition to this one could arguably say that most of these changes endure be attributed to a shift within the mindset of the consumer as the emersion of various segments and target markets has brought about a new set of demands and expectations when it comes to effectively creating and sustaining profitable relationships between a brand and its desired consumer . One cannot cut across the fact the proceedings leading up to the present decade have played a role in the visible shift from an industrially driven economy to a one where the consumers are placed in the drivers seat.That being said the branding landscape has become increasingly rivalrous as new brands and products are being launched frequently thus making it difficult for brands to not only connect with c onsumers but to also report what polariates them. As a result brands are now left with the job of finding new methods of gaining favour amongst their desired consumers in order to constrain meaningful connections. We are clearly overlaying with a completely different set of values today than 5 years ago. Speed has replaced stableness intangible assets have become more valuable than tangible objects. The handed-down supply and demand economic models are being completely revaluated.(Gob, 2001)In aid of this Author Kevin Roberts describes the journey from products to trademarks to consumers to brands a series of steps that have a profound effect on how businesses deal with consumers and how people deal with brands.In his book Lovemarks The ... ...Bibliography http//www.mikesaunders.com/2011/02/28/generation-y-in-south-africa-a-short-study/Cook, G Erwin, K Carmody, P Enslin, C (2010) How healthy is your brand?, in The Encyclopedia of Brands and Branding 2010, (pending publica tion)Gobe, M. 2001. Emotional branding The new paradigm for connecting brands to people. New York Allworth PressHowe, N & Strauss, W (2007) The side by side(p) Twenty Years How Customer and Workforce Attitudes Will Evolve. Harvard line of merchandise Review . JulyAugust ed, p. 41-52.Roberts , K ( 2005 Lovemarks The future of beyond brands Howe, Neil Strauss, William 2000. Millennials Rising. New York time of origin Books.http//thinking-brands.blogspot.com/2009/10/customer-based-brand-equity-model-cbbe.html Cyndi green glass http//www.dmsolutions.com/blog/get-emotional-about-your-branding/ March 14, 2012