Essay --

Kleenex is a tissue brand manufactured by Kimberly-Clark Corporation. The smart set knows how to build a high consumer loyalty and too how to reconstruct consumers clear their brands. In addition, Kleenex is well-known for family care and personal care brands. 2.1 Market abridgmentKimberly-Clark make Kleenex tissues from ancient woodwind in North America, and the consumption of nervus facialis tissue is very high in North American, Japan, Oceania and Western-Europe. All collection of people can workout Kleenex, and we can find Kleenex tissues in governing buildings schools, airports, hotels and hospitals. In addition, Kleenex products are likely to be found in all(prenominal) shelf, in most of the stores. The company makes sure to improve its products by adding handsome scent to the tissues, and also by creating a tool called Achoo to predict crisp and flu in their living areas. The idea is to get consumers stock up on Kleenex before they get sick, rather than buy suppl ies when they are already felt bad (Neff, 2013). At this point, the consumers behavior can be influenced when they gossip great improvements on the product.2.2 SWOT AnalysisStrengths & WeaknessesThe first position I would mention is that the company wants consumers to see their brand as Everyday utilise product. Kimberly-Clark Corporation does not only manufacture Kleenex tissues, but it also make Kleenex indispensable for us. Women use Kleenex tissues the most because they are more activated and they do a lot of make-up. Aldo, Kleenex, the worlds first facial tissue brand, generates more than $1 billion business (Datamonitor, 2011). Another strength would be the fact that the corporation makes sure to hostelryovate the brand and develops impertinent strategies. In 2010, Kimberly-Clark increased its strategic mar... ...groups. In November 3rd 1996, The Otway Ranges Environment network (OREN) conducted a consumer awareness campaign whose slogan said Refuse to use Kleenex issu es. Do not wipe your burn on Otways aborigine timberland (Otway Ranges Environment Network, n.d.). The campaign was an issue for the corporation because the environmental groups launched campaigns to save Otway native forest and also encourage consumers to buy alternative products, rather than Kleenex tissues. In 1998/1999 Kimberly-Clark Corporation quits using wood from Otways native forest despite its valid licensed until June 2001 (Otway Ranges Environment Network, n.d.). Also, competition can be an issue for Kimberly-Clark Corporation because other corporations want to be better than Kimberly-Clark therefore, they make sure their products still on top, or the price is acceptable inn order to retain consumers.