Business Marketing Channels Essay Example | Topics and Well Written Essays - 1250 words

Business Marketing Channels - Essay ExampleHence, a business market channel can be described as a group of dependent businesses working together right from the product or service theme to the endpoint in this matter the consumer with the aim of delivering the services or products. From this definition, it is noted that a business marketing channel does not direct one business but a group of interdependent businesses. Interdependent means that the businesses involved cuss on other members to function and that one member alone is not enough to define a business marketing channel. This interdependence is a fundamental feature of a business marketing channel, where all businesses work together to ensure that their products and services are delivered at the right time and to the right discover (Rosenbloom, 2011). It is evident that a business marketing channel is a wait on that takes time to complete. Even when the process is completed, a connection is built up between the busi ness and the consumer. Two questions arise 1) Why do businesses use business marketing channels? , and 2) What roles do they perform? This paper seeks to answer these questions through explanations and descriptions that associate to business marketing channels.Companies usually collaborate with distributors. When a community produces a product or service, the company has to find means to deliver either to the consumer. It is for this reason that companies utilize marketing channels. Companies have to determine the close appropriate marketing channel. By using marketing channels, companies are able to obtain more marketing opportunities as the product or service is transacted along the marketing channel. On many occasions companies addle use of distributors (McDonalds & Wilson, 2011). A distributor can be another company that specializes in buying from the source company in large quantities and selling to others, in