Small business Assignment Example | Topics and Well Written Essays - 1000 words

Small business - Assignment ExampleDid you use a survey/questionnaire? If so, you may care to attach a copy of your survey/questionnaire to the back of this project. 11 Market fundamentsOutline your planned sales targets. What measure of your products/services do you plan to sell in a planned timeframe? Are they monthly or yearly targets? 11 Environmental/industry analysisDetail the results of the market research you have performed. Is the area experiencing population exploitation? Are there long-term employers in the area? Is the regions economy stable? Are there seasonal variations? 11 Your customers 11 S.W.O.T. analysisList each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats. 11 Your competitorsHow do you rate against your competitors? How can your business improve on what they beseech? 11 Advertising & sales 12 Vision statementWhat is your business vision statement ? It should briefly outline your future day plan for the business and include your overall goals. 13 Mission statementWhat is your business mission statement? I.e. how pass on you carry out your vision? 13 Goals/objectivesWhat are your short & long term goals? What activities will you undertake to meet them? 13 Action plan 13 Key objectives & financial review 13 Supporting documentation 13 lineage Plan Summary The Business Business name Amdrros Restaurant Ltd. Business structure company. ABN xxxx. ACN xxxx Business location Canberra Date established 2 February 2013 Business owner(s) Roz, Joan, Job, Maxwell, Michelle, Joseph, Bob, Joel Relevant owner experience 2 Years experience in Food and beverage industry Products/services Fast foods and beverages such as coffee and soft drinks. The anticipated demand in 5 years to reach sales of $500,000 in 3 years The Market Target market The target market consists of tourists, working class and students. These customers would want to buy f rom use because we provide a unique compounding of well-priced Fast food, with an amusing ambiance Marketing strategy We shall rely on variety of marketing programs to advertize our business. These include word of mouth/in-Store Marketing, table tents, wall posters, and V.I.P. party, in- retentivity tour given to e actually new customer, kelvin opening celebration, outdoor marquee message changed weekly, and annual birthday parties. In addition, we shall have the topical anaesthetic store marketing, which will include local charity, car wash site, school programs such as perfect attention and honor roll, and free T-shirts to guests that line dance with us. The local media will also be a very important marketing channel. This includes direct mail piece, containing interior pictures of our restaurant, our prices and an explanation of our concept. The other aspect is radio campaign, which will be complete with live remotes on our parking lot. We shall also pick the three top local stations with which to place our short and catchy ads, in addition