Is Facebook Marketing Effective Research Paper Example | Topics and Well Written Essays - 2750 words

Is Facebook Marketing Effective - Research Paper ExampleThe methodology that I have opted for this research is qualitative methodology, as I will involve the available literature for answering the question of my research that is Is Facebook trade effective?. qualitative methodology involves literature review in which, the reviewer corporation make use of available information to analyze his topic and find answers to questions raised in a study. Literature review is quite beneficial as the student gets a chance to collect useful information pertaining a topic of his cause interest and can reuse this information for finding solution to the problems in his study. For this study, literature review is much more suitable. Internet is an attractive medium for contrastive kinds of businesses operative in todays world. A rapid increase can be seen in e-commerce and internet marketing activities all over the globe. tidy sum of all ages show interest in the usage of this network as they ca n connect with the whole world. Social networking websites can be categorised as the most likable platform for all the users of internet. Among many other well-disposed networking websites, Facebook is one. Businesses and e-businesses all over the world give significance to Facebook as a social networking site suitable for advertising purposes. A large number of internet users make use of Facebook for their routine communication with their mates and the interest of businesses and e-businesses in Facebook specify towards the fact that market is aware of the importance of Facebook to reach its customers. Marketing or advertising on Facebook is quite essential in todays scenario when the businesses can find a large number of potential customers there (Arntz, 2009). While using Facebook, we can notice a number of advertisements on the site, which advertise disparate categories of services and products. We can find banner ads, side occlude ads, separate advertising pages, Facebook pr ofiles of companies and so on and all these form of marketing comes under the category of eMarketing. According to Liptak (2009), these ads usually take the users of Facebook on their clicking the ad to the descriptive page of the advertisement showing contact description and other important data approximately the advertised product or service. Not only the ads take the users to the internal pages of Facebook but to other websites keeping descriptive information about company, products and services. E-commerce websites, content found websites and other websites delivering information display various banner ads and side bar ads for the promotion of products and services of companies whether they are online firms or offline firms as these are the most parking area categories of internet advertising. According to Ducoffe (1996), e-commerce websites can be described as websites that can be seen on internet for international customers, they are designed for broad revolve of customer s and people can access them for the provision of services and products. The e-commerce websites provide the ordered or purchased products and services at the homes of consumers. Therefore, it can be said that for e-commerce websites, which are themselves ground on internet processing, can make use of internet advertisements for their business promotion. Ducoffe (1996) explains that e-commerce websites have eased the process of shopping. These websites not only bring to light their marketing campaigns on their own websites but also on other websites. Content-based websites also display various categories of internet ads in the form of banner ads and side bar ads. These websites are designed for information deliverance purposes and are able to