Is Facebook Marketing Effective Research Paper Example | Topics and Well Written Essays - 2750 words

Is Facebook Marketing Effective - Research Paper ExampleThe methodology that I have opted for this research is qualitative methodology, as I will involve the available literature for answering the question of my research that is Is Facebook trade effective?. qualitative methodology involves literature review in which, the reviewer corporation make use of available information to analyze his topic and find answers to questions raised in a study. Literature review is quite beneficial as the student gets a chance to collect useful information pertaining a topic of his cause interest and can reuse this information for finding solution to the problems in his study. For this study, literature review is much more suitable. Internet is an attractive medium for contrastive kinds of businesses operative in todays world. A rapid increase can be seen in e-commerce and internet marketing activities all over the globe. tidy sum of all ages show interest in the usage of this network as they ca n connect with the whole world. Social networking websites can be categorised as the most likable platform for all the users of internet. Among many other well-disposed networking websites, Facebook is one. Businesses and e-businesses all over the world give significance to Facebook as a social networking site suitable for advertising purposes. A large number of internet users make use of Facebook for their routine communication with their mates and the interest of businesses and e-businesses in Facebook specify towards the fact that market is aware of the importance of Facebook to reach its customers. Marketing or advertising on Facebook is quite essential in todays scenario when the businesses can find a large number of potential customers there (Arntz, 2009). While using Facebook, we can notice a number of advertisements on the site, which advertise disparate categories of services and products. We can find banner ads, side occlude ads, separate advertising pages, Facebook pr ofiles of companies and so on and all these form of marketing comes under the category of eMarketing. According to Liptak (2009), these ads usually take the users of Facebook on their clicking the ad to the descriptive page of the advertisement showing contact description and other important data approximately the advertised product or service. Not only the ads take the users to the internal pages of Facebook but to other websites keeping descriptive information about company, products and services. E-commerce websites, content found websites and other websites delivering information display various banner ads and side bar ads for the promotion of products and services of companies whether they are online firms or offline firms as these are the most parking area categories of internet advertising. According to Ducoffe (1996), e-commerce websites can be described as websites that can be seen on internet for international customers, they are designed for broad revolve of customer s and people can access them for the provision of services and products. The e-commerce websites provide the ordered or purchased products and services at the homes of consumers. Therefore, it can be said that for e-commerce websites, which are themselves ground on internet processing, can make use of internet advertisements for their business promotion. Ducoffe (1996) explains that e-commerce websites have eased the process of shopping. These websites not only bring to light their marketing campaigns on their own websites but also on other websites. Content-based websites also display various categories of internet ads in the form of banner ads and side bar ads. These websites are designed for information deliverance purposes and are able to

Transformation of Shell - 4 Essay Example | Topics and Well Written Essays - 500 words

Transformation of Shell - 4 - Essay ExampleFrom the results of a series of exercises conducted by several private management consultants, the company began to stir from their strict business attitude to social and environmental performance. As a result, the leadership attitude of the officials also changed they geared up for taking more responsibilities. likewise the Shell revised General business Principles with regard to the results obtained from the integrity works. In addition to this, the company developed its own Web Site facilities in collection to get timely feedback and suggestions from the public. Likewise, the shell international conducted written and face to face conversations with stakeholders to remove their dissatisfaction.These changes were necessary for the Shell international since they had suffered a lot of internal as well as external problems such as Brent Spar issue, Nigerian human rights, and Shareholder campaigns. The resistance of Greenpeace to the disposa l of Brent Spar at sea attained media coverage which reduced the companys reputation among the public. The Shell also faced a consumer boycott which caused the decline of their sales plenty to a large extent. Similarly Shells return on average capital employed (ROACE), a common measure of performance in the petroleum industry, showed that the company lagged behind many of its competitors (Lawrence, 2000, p.533). In addition to this the Shell executives had to compete with discount retailers at retail level which led them to reduce their efficiency in business operations. At the earlier stages the company had followed a matrix form of organization which resulted in red tapism and delayed decision making.The close digest would make us think about the essential changes Shell required for taking advantage of maximum opportunities from the business. The Shell international had forgotten the basic linguistic rule that customers are the crucial part of a business without whom a busines s can

The State of the Visual Arts in Colorado Case Study

The State of the Visual Arts in Colorado - Case Study ExampleJust recently, Colorado State University celebrated the openings of the final cardinal spaces in the new University Center of the Arts located in the old Fort Collins High School. These are the University Art Museum and the Avenir Museum of Design and Merchandising where visitors stool take a tour CSUs art and historic clothes and textile collections (Colorado State University). The University Art Museum has four discrete galleries that offer flexibility for the installation of sharp or large exhibitions that will allow some 3,000 objects including Japanese prints, Warhol photographs, African sculptures and contemporary art to rotate through the space while the Avenir Museum is home to a collection of 12,000 artifacts including historic clothing, lace, textiles, accessories and chairs (Colorado State University). Aside from these two new art-improving developments, the Colorado State University is also in the process of constructing the visual art complex, a phase modulation visual art building which will be open to the public (Colorado State University).Colorado also has an art market. One is composed of outdoor hunky-dory arts and crafts fair showcasing work of 90 artisans. There are still a number of art galleries and stores in Colorado.

Activity or Working Capital Efficiency Ratios Term Paper

Activity or Working Capital Efficiency Ratios - Term Paper ExampleActivity ratios are operating aptitude measures, which determine the ability of a company to maximize its output given a certain level of resources. These ratios significantly gauge the asset, investment, and cost management carrying out of the business entity. Ratios under this category are inventory, creditors and debtors ratio. The inventory ratio measures the number of days the inventories stay in the companys distribution center or warehouses. The debtors ratio reveals the efficiency of a business organization in collecting its account receivables while creditors ratio shows the number of days the company is able to ante up its suppliers. Lower numbers are typically preferred in this ratio classification as they signify speed and efficiency of the business organization in dealing with its different transactions. Appendix 3 shows the working capital efficiency of HR Owen Plc and Antonov Plc. It should be no ted that in general, HR Owen is able to boost its efficiency as indicated from the improvement of its inventory and trade creditor ratio. The company is able to reduce the number of days the stocks sit on its warehouse from 84 to 65. HR Owen is too more responsible for its debts it is able to pay its trade creditors in just 12 days. However, HR Owen should still concentrate on its efforts of collecting its receivables from customers. The company reports that it became comparatively slower I collecting receivables by three days compared to the 12 days recorded in 2004. The performance of Astronov is again inferior to HR Owen manifest by its higher debtors ratio. The other ratios cannot be computed as the company does not record revenue and cost of sales for the periods considered. Liquidity or solvency ratios are used as measures of the companys ability to finance its short-term obligations by its cash and near-cash items. Included in these ratios are the current and acidulent tes t or quick ratios. Current ratio expresses the working capital relationship of current assets available to meet the companys current obligations.

Listening and Paraphrasing Essay Example for Free

Listening and Paraphrasing EssayThe first person I interviewed was my sisters friend who is nineteen years old and is in college. She works part-time a crew in a coffee shop just outside our village. I asked her about her job and how she was equal to answer her time juggling work and studies. According to her, what she is doing is tiresome but she was able to do both activities since it is not simultaneous and that, she really has to be able to do so. She mentioned how she prioritizes work over her studies.She attends to her class regularly but admits that, most of the time, she isnt attentive. She said that she had to miss some of her morning classes because shes too tired to get in up in the morning. She gets to miss several classes but never miss even a minute of work. She told me that she doesnt resent having to work while perusing unlike other students because she believes that she is learning more and is getting personally better when she is forced to work and study at the same time. She takes everything as a readiness for what else worse that could happen.She said she feels like theres nothing that she wont be able to get through because she has gotten stronger after all the proto(prenominal) struggles in her life. She also said that her job as a crew is not all about the money she is earning. She said that she is also enjoying the work because she wants to stick up business someday and she is planning to pursue food business. She has been learning a lot by working and feels more unfortunate than other students because she was able to directly apply what she learns from school.In this interview, I would have to relieve some of her answers to make it appear that I am deeply interested in what she is saying. I have learned that paraphrasing also eliminates bars between two communicating parties because it makes one believe one is interested with the others tales (USDVA, 2004). When I repeat what she tells me, I say it in a different manner lik e this one time when she said, I really dont mind if I dont get too good grades. Passing is enough for me.I just know that I am more knowledgeable than them and I show exactly what the principles are saying. They only know it by words I would say, You are no longer after the high grades because you know you understand the subject very well and school grades are just evaluation of school performance. And I would follow it immediately with a question to keep our parley going. The next person I interviewed is my grandfather who is already seventy-eight.Weve talked about his life as part of the navy, how he met my grandmother and who is his favorite among his electric razorren. The talked about who is his favorite child is the most interesting part of our conversation. He said, Your father wouldnt lift a hand to reach something and would wait for his siblings or his mother or me to take back by so we could reach it for him. I said, My dad wouldnt bother himself trying to reach so mething and would have to rely on someone else so he could get that something. Having to repeat their words would mean understanding the matter more clearly (RMIT, 2005). It is also a tool for clarifying ideas. In communication, it is very utile because when one feels that the other understands him, he feels more comfortable to talk about anything without any hesitations (Rowley, 2002). I was able to demonstrate it when I was able to extract info from my sisters friend that is in a more personal level and when I was able to let my grandfather to bring back the memories he had with my father.References RMIT University. 2005. Paraphrasing. Study and Learning Center, RMIT. Retrieved February 10, 2009 from http//www. dlsweb. rmit. edu. au/lsu/content/4_WritingSkills/writing_tuts /paraphrase_LL/index. html. Rowley, Richard. 2002. Active Listening. Retrieved February 10, 2009 from http//www. aligningaction. com/activeli. htm. U. S. Department of Veterans Affairs. 2004. Listening to Para phrase. Retrieved February 10, 2009 from http//www1. va. gov/adr/page. cfm? pg=46.

Writing an excellent outcome Essay Example for Free

Writing an excellent outcome EssayAl right smarts remember that the experiences and outcomes should have an impact on classroom practice and learning. The outcomes should not be written in the form of assessment criteria, nor should they constrain learning. Every outcome should therefore be tested against the pursuance criteria 1. It should express learning that is clear to the teacher, and where possible the young person. This will promote the application of formative assessment strategies. 2.It should indicate the purpose of the outcome and/or accost the selection of learning activities for all children and young people. 3. It should spare evaluation of the outcome. In other words, it should be clear from the outcome what evidence might be spy to demonstrate progress by the child or young person. Also bear in mind that there is no intention to produce an elucidate curriculum. Outcomes should therefore offer and support opportunities for enrichment and development for thos e young people with additional support needs who may not progress beyond the first levels.As you complete blocks of work a further test is to consider the extent to which you have prioritised and simplified existing guidance and to ask yourself if any changes argon vigorous and justifiable. As a general rule outcomes should begin with the I can stem. Experiences describe purposeful and worthwhile tasks, activities or events that contribute to motivation, personal development and learning. As a general rule they should be signalled using the I have stem. The following additional general parameters will help you get started. Simplification and prioritisation should issuance in time and space being made to operate the seven principles of curriculum design. For example, teachers should have time for greater depth of study, to introduce topics or ideas in a relevant context or to respond to local events or circumstances and to ensure progression. Assume your outcomes can be taught wit hin the time allocations typically applied in schools at present. Some outcomes should ask young people to draw together, consolidate and synthesise their earlier learning in some way e. g.by summarising, generalising or applying earlier learning. You should aim to embed cross-curricular aspects, including skills, within the outcomes. To help you a cross curricular skills set is being identified. The Core Skills of Communication, Numeric, Information Technology, fuss Solving and Working with Others are part of the National Qualifications framework. In due course the two sets will be assimilated. Skills will be embedded in the outcomes using the skills reference set. Progression within and between levels will be indicated through the chosen content or context.During the next stage you will be refining the outcomes and experiences in light of feedback and these will be built up into a database. This is under development, and may include the following fields Curriculum subject field and level, Outcomes, Links with the 4 capacities, Links with cross-cutting themes, Links with other curriculum areas and Links with the skills set. There will be important work to ensure that cross-curricular aspects including skills development are being addressed in a consistent and coherent way across the entire curriculum.The quality assurance process Please remember that until last-place versions of the guidelines are prepared, all work is works in progress and therefore subject to scrutiny and change. While work is in preparation for engagement it should be treated with an appropriate level of confidentiality. Opportunities will be found to bring all writers together from time to time to compare notes on progress to allow debate and challenge and to ensure everyone feels supported as part of a bigger team.

Recent Trends in Indain Banking Sector Essay Example for Free

Recent Trends in Indain Banking Sector EssayThe economy can be divided in the entire spectrum of stinting activity into the accredited and monetary sectors. The real sector is where production takes place while the monetary sector supports this production and in a way is the mean to the end. We know and we accept the financial system is critical to the working of the rest of the economy. In fact, the Asian crisis of the nineties, or for that matter what happened in Latin America and Russia by and by and also Dubai Crisis have shown how a fragile financial sector can wreak havoc on the rest of the economy. Therefore the banking sector is crucial and we destiny to express our views to explore how this sector can work in harmony with the real sector to achieve the desired objectives.the b Banking sector has been immensely benefited from the instruction execution of superior technology during the recent past, almost in every nation in the world. Productivity enhancement, innov ative products, speedy transactions seamless transfer of finances, real time breeding system, and efficient risk management are some of the advantage derived through the technology. nurture technology has also improved the efficiency and lustiness of business processes across anking sector.Indias banking sector has made rapid strides in reforming and aligning itself to the impudent competitive business environment. Indian banking industry is the midst of an IT revolution. Technological root has become an indispensable part of the reforms process in the banking system, with the gradual development of sophisticated instruments and innovations in foodstuff practices.IT in BankingIndian banking industry, today is in the midst of an IT revolution. A combination of regulatory and competitive reasons has led to increasing richness of total banking automation in the Indian Banking Industry. Information engineering science has basically been employ under two different avenues in Ba nking. One is Communication and Connectivity and other is Business Process Reengineering. Information technology enables sophisticated product development, better market infrastructure, implementation of reliable techniques for control of risks and helps the financial intermediaries to reach geographically distant and diversified markets.The bank which utilise the right technology to supply timely information will see productivity increase and thereby gain a competitive edge. To compete in an economy which is opening up, it is imperative for the Indian Banks to incur the latest technology and modify it to suit their environment. Not only banks need greatly enhanced office of technology to the node friendly, efficient and competitive vivacious go and business, they also need technology for providing newer products and newer forms of services in an increasingly dynamic and globalize environment. Information technology offers a chance for banks to build new systems that address a wide range of customer needs including many that may not be imaginable today.Following are the innovative services offered by the industry in the recent pastElectronic Payment Services E ChequesNowadays we are hearing about e-governance, e-mail, e-commerce, e-tail etc. In the same manner, a new technology is being developed in US for introduction of e-cheque, which will eventually replace the conventional paper cheque. India, as harbinger to the introduction of e-cheque, the Negotiable Instruments Act has already been amended to include Truncated cheque and E-cheque instruments.Real metre Gross Settlement (RTGS)Real Time Gross Settlement system, introduced in India since March 2004, is a system through which electronics instructions can be given by banks to transfer funds from their reckon to the notice of another(prenominal) bank. The RTGS system is maintained and operated by the RBI and provides a means of efficient and faster funds transfer among banks facilitating their fin ancial operations. As the pretend suggests, funds transfer between banks takes place on a Real Time basis. Therefore, money can reach the beneficiary instantaneously and the beneficiarys bank has the office to credit the beneficiarys account within two hours.Electronic Funds Transfer (EFT)Electronic Funds Transfer (EFT) is a system whereby anyone who wants to discharge payment to another person/company etc. can approach his bank and make cash payment or give instructions/authorization to transfer funds directly from his own account to the bank account of the receiver/beneficiary. Complete details such as the receivers name, bank account number, account type (savings or current account), bank name, city, branch name etc. should be furnished to the bank at the time of requesting for such transfers so that the amount reaches the beneficiaries account aright and faster. RBI is the service provider of EFT.Electronic Clearing Service (ECS)Electronic Clearing Service is a retail paymen t system that can be used to make bulk payments/receipts of a similar nature especially where each individual payment is of a repetitive nature and of comparatively smaller amount. This facility is meant for companies and government departments to make/receive large volumes of payments rather than for funds transfers by individuals.Automatic Teller forge (ATM)Automatic Teller Machine is the most popular devise in India, which enables the customers to withdraw their money 24 hours a day 7 days a week. It is a devise that allows customer who has an ATM card to perform routine banking transactions without interacting with a human teller. In addition to cash withdrawal, ATMs can be used for payment of utility program bills, funds transfer between accounts, deposit of cheques and cash into accounts, balance enquiry etc.Point of Sale TerminalPoint of Sale Terminal is a computer terminal that is linked online to the computerized customer information files in a bank and magnetically encod ed plastic transaction card that identifies the customer to the computer. During a transaction, the customers account is debited and the retailers account is credited by the computer for the amount of purchase.Tele BankingTele Banking facilitates the customer to do entire non-cash related banking on telephone. Under this devise Automatic Voice vertical flute is used for simpler queries and transactions. For complicated queries and transactions, manned phone terminals are used.Electronic Data Interchange (EDI)Electronic Data Interchange is the electronic exchange of business documents manage purchase order, invoices, shipping notices, receiving advices etc. in a standard, computer processed, universally accepted format between trading partners. EDI can also be used to transmit financial information and payments in electronic form.ImplicationsThe banks were quickly responded to the changes in the industry especially the new generation banks. The continuance of the trend has re-defin ed and re-engineered the banking operations as whole with more customization through leveraging technology. As technology makes banking convenient, customers can access banking services and do banking transactions any time and from any ware. The importance of physical branches is going down.Challenges Faced by Banks, vis--vis, IT ImplementationIt is becoming increasingly imperative for banks to assess and ascertain the benefits of technology implementation. The fruits of technology will certainly experiment a lot sweeter when the returns can be measured in absolute terms but it needs precautions and the safety nets.It has not been a smooth pilotage for banks keen to jump onto the IT bandwagon. There have been impediments in the path like the obduracy once shown by trade unions who felt that IT could turn out to be a threat to secure employment. Further, the expansion of banks into remote nooks and corners of the country, where logistics continues to be a handicap, proved to be an other stumbling stock. Another challenge the banks have had to face concerns the inability of banks to retain the trained and talented personnel, especially those with a good knowledge of IT.The increasing use of technology in banks has also brought up security concerns. To debar any pitfalls or mishaps on this account, banks ought to have in place a well-documented security policy including network security and internal security. The passing of the Information Technology Act has come as a boon to the banking sector, and banks should now ensure to abide strictly by its covenants. An effort should also be made to peak e-business in the countrys consumer laws.Some are investing in it to drive the business growth, while others are having no option but to invest, to stay in business. The plectron of right channel, justification of IT investment on ROI, e-governance, customer relationship management, security concerns, technological obsolescence, mergers and acquisitions, penetration of IT in rural areas, and outsourcing of IT operations are the major challenges and issues in the use of IT in banking operations. The main challenge, however, remains to motivate the customers to increasingly make use of IT while transacting with banks. For small banks, heavy investment requirement is the compressing need in addition to their capital requirements. The coming years will see even more investment in banking technology, but reaping ROI will call for more strategic thinking.Future OutlookEveryone today is convinced that the technology is going to hold the key to future of banking. The achievements in the banking today would not have make possible without IT revolution. Therefore, the key point is while changing to the current environment the banks has to understand properly the trigger for change and accordingly find out the fit departure point for the change.Although, the adoption of technology in banks continues at a rapid pace, the concentration is perceptibly more in the metros and urban areas. The benefit of Information Technology is yet to percolate sufficiently to the common man living in his rural hamlet. More and more programs and software in regional languages could be introduced to attract more and more people from the rural segments also.Standards based messaging systems should be increasingly deployed in order to address cross platform transactions. The free manpower generated by the use of IT should be used for marketing new schemes and banks should form a brains trust comprising domain experts and technology specialists.ConclusionThe banking today is re-defined and re-engineered with the use of Information Technology and it is sure that the future of banking will offer more sophisticated services to the customers with the continuous product and process innovations. Thus, there is a ikon shift from the sellers market to buyers market in the industry and finally it affected at the bankers level to change their approach from conven tional banking to convenience banking and mass banking to single out banking. The shift has also increased the degree of accessibility of a common man to bank for his variety of needs and requirements.